Lumen
We rebuilt a consumer banking app from scratch. The job was to turn a box-ticking chore into something people open out of habit rather than obligation.
Lumen came to us with a working product and an activation curve going nowhere. People signed up, hit friction in the first minute, and never came back.
We took onboarding apart and put it back together around one rule: don't ask for anything until you've given the person a reason to hand it over. What's left feels less like a bank and more like a tool you'd choose.
- Product strategy
- Web & app engineering
- Design system
- Motion
2025
+38% activation
The challenge
A regulated product with a dozen required steps was losing people before they saw any value. Every team had bolted on its own screen, and nobody owned the journey end to end.
The approach
We mapped the whole flow, cut it back to the steps that earn their place, and rebuilt it as a typed, server-driven funnel. Motion was there to guide, not decorate. A shared design system kept a dozen squads pulling the same way.
The outcome
Activation rose 38% in the first quarter and onboarding support tickets roughly halved. The team ships changes weekly now, instead of once a quarter.