Capability05 / 05

Brand & Product Design

Brand, UX and UI as one job, designed in working code rather than slide decks that go stale in a shared drive. Research-led, opinionated, and built to ship.

Brand & Product Design
What we build

Brand & Product Design

01

Brand identity

Names, logos, palettes, type and the art direction that ties it all together. A coherent brand with a point of view, not a logo and a hope.

02

UX research & strategy

We pressure-test the idea with real users and real data: interviews, journeys, flows and the information architecture underneath.

03

UI & visual design

Interfaces designed down to the state, the edge case and the empty screen. Considered, distinctive, and built to be built.

04

Design systems

Tokens, components and documentation that hold up across teams, products and platforms, so design stays consistent as you grow.

05

Prototyping

Clickable, near-real prototypes you can put in front of users before a line of production code is written.

06

Motion & interaction

How things move, respond and transition. The layer that separates a good interface from one that feels properly premium.

07

Typography

Type systems, pairings and variable fonts chosen for voice and tuned for the screen.

08

Accessibility & UX writing

WCAG audits, inclusive design and the words on the screen, because content is part of the experience, not an afterthought.

Everything that’s included
  • 01Brand identity & art direction
  • 02Logo & visual systems
  • 03UX research & strategy
  • 04Information architecture
  • 05User flows & wireframes
  • 06UI & visual design
  • 07Interactive prototyping
  • 08Design systems & component libraries
  • 09Design tokens
  • 10Motion & interaction design
  • 11Typography & type systems
  • 12Accessibility & inclusive design
  • 13Usability testing
  • 14UX writing & content design
  • 15Design ops
  • 16Figma libraries & handoff
How we work
01

Design in the medium

We design in the browser, so what you sign off is exactly what ships.

02

Systems, not screens

Tokens and components that hold up across teams, products and platforms.

03

Opinionated, not generic

Having a point of view is the whole point. We help you not look like everyone else.

Tools we reach for
  • Figma
  • Design tokens
  • Storybook
  • Framer Motion
  • GSAP
  • Variable fonts
  • Principle
  • Maze
Selected work